MARKETING MANAGEMENT

MARKETING MANAGEMENT

₹450.00

This book offers a comprehensive guide to marketing strategies, focusing on key aspects like product development, pricing, distribution, and communication. It covers essential concepts such as product differentiation, product mix, and life cycle strategies. The text delves into branding, packaging, and labeling, addressing both challenges and strategic decisions. It also explores pricing objectives, adaptation techniques, and effective strategies. Distribution insights include channel management, wholesaling, retailing, and logistics. The book further introduces integrated marketing communications and budgeting. Lastly, it highlights globalization’s impact, providing insights into market entry strategies and international marketing trends, making it a valuable resource for marketing students and professionals.

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Description

In an era of dynamic and ever-evolving business landscapes, the significance of a well-defined marketing strategy cannot be overstated. Companies worldwide continuously seek innovative ways to refine their product offerings, optimize pricing strategies, enhance distribution channels, and create impactful marketing communication plans. This book delves into the core aspects of marketing, offering a structured approach to understanding key marketing decisions that shape a product’s journey from conception to the consumer’s hands.

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