Marketing Automation with AI

Marketing Automation with AI

₹450.00

This book offers a comprehensive guide to the integration of Artificial Intelligence in marketing automation. It begins with the fundamentals and evolution of AI in marketing, highlighting its benefits and challenges. It then explores key AI tools and technologies, such as predictive analytics, chatbots, and personalization engines. The book further delves into how AI automates the customer journey, enhances CRM, and improves retention. It also examines AI’s role in digital marketing channels, including email, social media, advertising, and SEO. The final unit discusses ethical considerations, regulatory frameworks, emerging trends, and real-world case studies, making it a valuable resource for marketers, students, and professionals navigating the future of AI-powered marketing

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Description

In the rapidly evolving digital landscape, marketing has undergone a profound transformation, propelled by the convergence of Artificial Intelligence (AI) and automation technologies. This book, “AI in Marketing Automation: Tools, Strategies, and Ethical Frontiers”, has been thoughtfully curated to guide students, educators, professionals, and researchers through the dynamic integration of AI in modern marketing practices. As organizations increasingly embrace intelligent systems to understand consumer behavior, automate outreach, and personalize engagement, the role of AI in marketing is no longer futuristic—it is foundational.

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